How Sportscorp Travel Transformed Team Email Management with Emailgistics

From thousands of daily notifications to a streamlined shared inbox operation — here's how a 43-year-old sports travel company eliminated chaos and took back control.

When your team is managing 2,000+ group bookings a year for 200 clients — and doing it almost entirely remotely — email isn't just a communication tool. It's the backbone of your entire operation.

That's the reality for Sportscorp Travel, a North American leader in sports team travel management with over four decades of history. A family-run company known for its personalized service, Sportscorp serves sports organizations, schools, and corporate clients, with 99% of its staff working remotely.

And like many fast-growing service businesses, they hit a wall with email.

The Problem: Volume Without Visibility

As Sportscorp scaled, so did the flood of messages. Distribution lists multiplied, notifications piled up, and accountability became harder to pin down.

“We were processing thousands of emails daily, but so many were just unnecessary notifications. It was hard to know who was responsible for what, especially as our team grew,” said Lauren Harris, President.

Email was mission-critical — but it was also becoming a liability. The team needed a way to bring order to the inbox without overhauling their existing workflows.

The Solution: Shared Inboxes Built for Teams

Sportscorp turned to Emailgistics to rethink how their team handled email. The shift from distribution lists to structured shared inboxes changed everything.

Key pieces of the implementation included:

• Automated assignment — emails routed to the right person automatically, eliminating the “who's handling this?” back-and-forth
• SLA monitoring and alerts — response time expectations made visible and trackable
• Rules and tags — intelligent filtering to reduce noise and surface what matters
• Reporting and analytics — real data on how the team is performing, for both internal reviews and client transparency
• Seamless Microsoft 365 integration — no disruptive platform migrations; Emailgistics plugged directly into Sportscorp's existing environment

Onboarding new remote staff also became significantly easier, with streamlined workflows that reduced the overwhelm new hires typically face.

The Results: Hours Saved, Clarity Restored

The impact was immediate.

Hundreds of unnecessary emails were eliminated daily. Advisors gained instant clarity on which messages needed their attention. Leadership reclaimed time previously lost to inbox management.

“Emailgistics has been a game changer, significantly reducing email clutter, clarifying task ownership, and enabling staff to focus on client relationships and core business activities,” said Shawn Ashton, CEO.

The proof came in high-stakes moments, too. During a major hockey tournament, Sportscorp's dedicated inboxes and team assignment structure allowed them to handle a massive surge in bookings efficiently — even as weather and flight disruptions created unexpected complexity.

“During a major Hockey Tournament, dedicated inboxes and team assignments enabled us to handle a huge volume of bookings efficiently — even when weather and flight issues threatened to disrupt plans,” noted Lauren Harris.

What This Means for Your Team

Sportscorp Travel's story isn't unique. Growing teams across sports, travel, and event-driven industries face the same challenge: email volume that outpaces the tools built to manage it.

If your team is losing time to unclear ownership, notification overload, or slow response times, Emailgistics can help

See how Emailgistics works